The consumer’s cultural taste for Europe is not only limited to its foods and drinks, but extends as well into fashion, books, music, films and interior design. In other words, these are Europe’s creative and cultural industries (CCIs). There is a trade factor to all of this. CETA will enhance the Canadian consumer’s access to the EU’s creative and cultural goods, while not only benefiting the business of creative Europeans, but also the protection of their creativity.
“CETA has helped us expand our sales to Canada by nearly a third. With more and more importers in Canada contacting us, we’re looking forward to even more growth.” Dimitri Stella CEO Stella Milano 1952
Read more here: Creative and cultural industries