IMD Event: “Marketing Principles of Industry Disruptors”

march, 2018

22mar6:00 pm8:00 pmFeaturedIMD Event: "Marketing Principles of Industry Disruptors"Swiss Canadian Chamber of Commerce (Ontario)

Event Details

Event Topic:

The IMD Alumni Club features Dr. Dominique Turpin on the topic of Marketing Principles of Industry Disruptors.

Discover the key marketing principles used by industry disruptors such as Uber, Tesla, Alibaba, Uniqlo & others and how traditional companies can disrupt themselves to build competitive advantage.

In this session, we will explore the five key marketing principles that industry are using to transform or create new industries.
We will also discuss how more traditional companies can take advantage of these principles to disrupt themselves and others to build a sustainable competitive advantage.

Event Speaker:
IMD Professor & Dean (& Past President) Dominique Turpin


Please find more information on the venue by clicking here.


(Thursday) 6:00 pm - 8:00 pm




Swiss Canadian Chamber of Commerce - SCCC Ontario