march, 2018
Event Details
Event Topic: The IMD Alumni Club features Dr. Dominique Turpin on the topic of Marketing Principles of Industry Disruptors. Discover the key marketing principles used by industry disruptors such as Uber,
Event Details
Event Topic:
The IMD Alumni Club features Dr. Dominique Turpin on the topic of Marketing Principles of Industry Disruptors.
Discover the key marketing principles used by industry disruptors such as Uber, Tesla, Alibaba, Uniqlo & others and how traditional companies can disrupt themselves to build competitive advantage.
In this session, we will explore the five key marketing principles that industry are using to transform or create new industries.
We will also discuss how more traditional companies can take advantage of these principles to disrupt themselves and others to build a sustainable competitive advantage.
Event Speaker:
IMD Professor & Dean (& Past President) Dominique Turpin
Please find more information on the venue by clicking here.
Time
(Thursday) 6:00 pm - 8:00 pm
Location
TBC
Organizer
Swiss Canadian Chamber of Commerce - SCCC Ontario